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Business News Americas: Shell launches fuel-efficient gasoline – Regional

EXTRACT: Although Shell has sold out of a variety of its activities in Latin America and the Caribbean recently, Avaria affirmed the company’s intent to continue operations in Chile, Argentina, Brazil and Central America. – (BNamericas.com)

THE ARTICLE

(BNamericas.com) – Anglo-Dutch oil major Shell (NYSE: RDS-B) has started implementing its New Shell Fuel Economy Formula gasoline at Chilean service stations, the company said in a statement. Chile is the first country in the Americas to receive the gasoline as part of Shell’s global campaign to distribute the fuel.

The fuel is more efficient as a result of decreased friction and improved motor cleanliness and already is in use in Australia, Malaysia, Germany, Holland, Norway, Denmark and Finland, according to Shell.

As an example of the fuel’s efficiency, the company points to an Australian couple that participated in Shell’s “fuel economy challenge.” While traversing the globe using Shell’s new fuel, the couple got 22 kilometers a liter in a car that normally averages 15.

Although the car obtained nearly 50% more fuel efficiency, Jose Avaria, Shell brand and communications manager for Argentina and Chile, told BNamericas in an email that efficiency would depend on a host of factors, including the style of driving, climate as well as the type and condition of the vehicle, among others.

The company plans to fully implement the fuel in Chile’s 334 Shell service stations through August 21, Avaria said in a presentation.

Shell decided to launch the product in Chile as a result of the country’s competitive market and intends to use its Chilean base as a launching point for ventures into other Latin American countries, Avaria said in the email.

Although Shell has sold out of a variety of its activities in Latin America and the Caribbean recently, Avaria affirmed the company’s intent to continue operations in Chile, Argentina, Brazil and Central America. – (BNamericas.com)

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