25th April 2007
By Clare Watson
Oil giant Royal Dutch Shell is reportedly installing food corners in 58 of its 102-strong network of Bulgarian petrol stations in partnership with Bulgarian ice cream company Jimmy’s, according to local publication Dnevnik.
The five-year agreement will see Jimmy’s install food stands to provide ice cream, sandwiches, snacks and beverages to Shell’s fuel retail customers, Dnevnik said.
The publication cited Teodora Koleva, the oil giant’s commercial director, as saying that the move comes as part of Shell’s aim to focus on its fuel retailing activities by passing on the management of the non-core operations across its fuel network to outside companies.