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Reuters: Environmental group challenges Shell green advert

Tue May 8, 2007 4:32 PM IST
LONDON (Reuters) – An environmental group said on Tuesday it would file complaints to three European regulators about a Royal Dutch Shell Plc advertisement that says the oil major uses waste CO2 to help grow flowers.

Friends of the Earth Europe said Shell advertising that its Pernis refinery near Rotterdam pipes CO2 to nearby greenhouses is misleading because only a fraction of the CO2 emissions are used in this way.

The environmental group said it would file complaints with advertising regulators in Belgium, the Netherlands and the UK.

Shell denied it was trying to mislead the public.

A spokeswoman said the advertisement was about raising awareness about energy demand, while trying to limit soaring CO2 emissions, which scientists blame for global warming.

The advertisement is part of an almost decade-old trend by oil companies – accused by green groups of being among the worst polluters – to assert their environmental credentials in advertisements. and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.

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