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Polish News Bulletin: Shell Threatens BP’s Second Place behind Orlen

Published: Jun 17, 2007

The fight for customers on the Polish petrol market is growing intense. At the moment only PKN Orlen can feel relatively safe. With 1,910 petrol stations and the largest share in retail (estimated at 27 percent of the market), its position seems unthreatened.

However, the challenger – BP – cannot afford to be complacent with its 325 stations and market share exceeding 10 percent. Its position is threatened by Shell. “We reached a 10-percent market share at the end of last year. The network of our petrol stations will soon go past the magic barrier of 300,” said Pawel Zuk, general director at Shell Polska.

Third place is not enough for Shell. “We are thinking of the second position. We are hoping to raise our market share to 15-20 percent in three to five years,” said Zuk. But BP does not intend to give up too easily. “We will still increase our market share by investing in new products and services,” said Dorota Adamska, BP’s spokesperson in Poland.

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