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Filmmaker.co.za: MTV Base, Shell to Support African Music Industry

The Pan-African music entertainment network MTV Networks Africa and Shell, one of the world’s leading energy brands have joined forces to develop the continent’s music video industry to improve creative and technical skills among up-and-coming music video directors and movie makers. by Jacquiline Afua Bondzi  
 
The two brands will be rolling out a series of five music video workshops under the title of MTV Making the Video with Shell.

The quest of these two brands is to bring together the world’s hottest and most critically acclaimed music video directors and artists, including talented African music video directors throughout the continent.

The campaign team which has already visited South Africa, Gabon, Kenya and Nigeria, will wrap up in Ghana at the beginning of December.

Starting in Accra on December10, MTV Making the Video with Shell – Ghana will consist of a music video workshop for Ghanaian music video directors, and this will be conducted by an international music video director.

An SMS campaign to solicit nominations for a Ghanaian musician or group to have a new video shot free of charge will be begin soon.

Featuring high profiled international contemporary musicians and artists, MTV Making the Video With Shell, puts young African film makers and music video directors in direct contact with their peers from the international music scene.

This is to enable them to gain new skills and insights while engaging in the creation of a state-of-the-art music video.

According to Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “African musicians need to be able to compete against the rest of the world in terms of the skills they harness to market and promote their music repertoire.

This wonderful project aims to elevate the standard of African music video production, raising the bar in terms of skills and knowledge so that African artists can access locally, skills and expertise that truly complements the vibrant music that they make.”

At the end of the workshop, MTV base will produce a series of five and half-hour TV ‘rockumentaries’, also entitled ‘MTV MAKING THE VIDEO WITH SHELL’, which will chart the progress of the five separate music videos and feature the premier of the African artist videos.

The shows will subsequently air across sub-Saharan Africa on MTV base (DStv Channel 322) and terrestrial partners in Ghana (TV3), Nigeria (STV), Kenya (NTV) and Uganda (NTV).

MTV Making the Video with Shell is sponsored by Shell in association with TV3, CITI FM (Accra), Skyy Power FM (Takoradi) and Fox FM (Kumasi). 
Posted by Admin on December 10 2007 

http://www.filmmaker.co.za/readarticle.php?article_id=1746

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