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WPP scoops Shell global media account

Media Week: WPP scoops Shell global media account

3 June 2005

WPP’s MediaCom and Maxus have been selected to run the consolidated global media account for UK-based oil giant Shell, believed to be worth around £130m a year.

The pair will operate under the Group M umbrella but it is understood that MediaCom in London will ahead the account.

The win ends a lengthy pitch that ended the existing roster of agencies working on the account, including MediaCom in Europe, Maxus in Asia, Initiative, MindShare and JWT in the US and Starcom MediaVest for Shell’s Jiffy Lube brand. read more

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