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WPP scoops Shell global media account

Media Week: WPP scoops Shell global media account

3 June 2005

WPP’s MediaCom and Maxus have been selected to run the consolidated global media account for UK-based oil giant Shell, believed to be worth around £130m a year.

The pair will operate under the Group M umbrella but it is understood that MediaCom in London will ahead the account.

The win ends a lengthy pitch that ended the existing roster of agencies working on the account, including MediaCom in Europe, Maxus in Asia, Initiative, MindShare and JWT in the US and Starcom MediaVest for Shell’s Jiffy Lube brand.

The WPP pitch was run under the banner of Team Media for Shell, which bosses at Shell praised for its “great understanding” of the business.

Raoul Pinnell, chairman of Shell Brands International, said: “We are delighted to welcome Team Media for Shell as our global media planning and buying partner and look forward to a productive and happy association for many years to come”.

The account will switch from the existing roster to WPP on 1 July 2005.

Steve Allan, group chief executive of MediaCom UK, said “This is a tremendous win and accolade for Team Media for Shell.

“We are delighted to be working globally with one of the world’s greatest brands.

By Kevin May

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