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Shell looks to expand retail footprint in India

Energy Business Review

21st January 2009

By Staff Writer

Royal Dutch Shell has announced plans to expand its retail presence in India in 2009, as the Indian government plans to introduce a market-led pricing regime for petrol and diesel, according to PetrolWorld.

Shell currently operates around 50 retail outlets in India and is planning to expand its network by an additional 150 stores in 2009. It has the license to open 2,000 petrol stations in the country. The company is reportedly seeking to invest around INR2 billion to INR2.5 billion in the first phase of expansion.

Shell has been selling branded petrol and diesel in India during the recent uptrend in crude oil prices. Branded fuel prices are exempt from the Indian government’s pricing regime.

Vikram Mehta, chairman of Shell’s Indian business, was quoted by the news source as saying that the company plans to expand in southern and western parts of India in 2009.

The fall in global crude oil prices and the Indian government’s plans to de-regulate the retail fuel industry has encouraged Shell to consider expanding its retail footprint in India, according to the report.

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