“Nice try, Shell. We’re on to you.”
Posted by John Donovan: 6 October 2023
In what appears to be a “stellar” masterstroke of marketing, the always-environmentally-aware oil giant Shell, which casually announced a quarterly profit of over $5bn, has collaborated with Fortnite creators. Their brilliant move? Paying gamers to pedal their new gasoline, V-Power Nitro+, under the guise of “ultimate road trips”. Ah, nothing says ‘thinking about the youth’s future’ quite like promoting fossil fuels in a virtual realm.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
