Alternative Energy

When Shell Tried to Sing Its Way Into a Greener Image

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A story highlighted by Campaign is worth revisiting because it captures something larger than a mere advertising stunt. It shows how Shell deliberately used pop music, celebrity culture and youth-oriented digital marketing to present itself as a company associated with the future of clean energy rather than simply as one of the world’s biggest oil and gas businesses. That makes it less a quirky campaign anecdote than a revealing case study in corporate image management.

In late 2017, Shell unveiled a glossy new chapter in its global #makethefuture campaign: a music video for “On Top of the World” featuring an international line-up of artists including Jennifer Hudson, Pixie Lott, Luan Santana, Yemi Alade and Monali Thakur. read more

^*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. ^*All created and supported by internet wizz, Nick Gill.

Shell’s 2025 Sustainability Report: More Value, Less Emissions — and Plenty More Oil and Gas

Sep 10th, 2026

by John Donovan.

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Shell has produced hundreds of pages explaining its progress towards a lower-carbon future. Unfortunately for the corporate narrative, it has also included the numbers.

By John Donovan

Shell’s latest Annual Report and Accounts 2025, published in 2026 and incorporating extensive sustainability reporting, is an impressive document.

It is large. It is glossy. It is meticulously footnoted. It contains photographs of industrious-looking people in hard hats. And throughout its pages we encounter the familiar Shell formulation:

“More value with less emissions.”

There is just one small difficulty.

When you get past the photographs, aspirations, transition vocabulary, cautionary notes, definitions, methodologies, adjusted measures and corporate prose, Shell has supplied enough hard data to show what sort of company it actually intends to be. read more

Shell HQ Doused in ‘Oil’ as Climate Protesters Turn Up the Heat Before Earnings Day

Jul 29th, 2026

by John Donovan.

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From Brent Spar to Just Stop Oil, Shell has spent decades at the centre of environmental protests. The latest demonstration outside its London headquarters suggests the battle over its future is far from over.

Climate campaigners staged a theatrical protest outside Shell’s global headquarters in London on 29 July, using fake oil and firefighter costumes to symbolise what they describe as the company’s role in worsening climate-driven wildfires. The demonstration took place immediately before Shell’s quarterly earnings announcement. Morning Star
Protesters argued that expanding North Sea oil and gas production, including Rosebank, is incompatible with climate goals. Shell has consistently maintained that it supports the energy transition while continuing to invest in oil and gas to meet current energy demand.
This latest action is only the newest chapter in a much longer history of protest against Shell.

A Company Long Familiar With Protest

Shell has repeatedly found itself at the centre of environmental and human-rights campaigns, including:

the Brent Spar controversy in 1995;
worldwide outrage following the execution of Ken Saro-Wiwa and the Ogoni Nine;
the Corrib gas protests in Ireland;
Greenpeace’s Arctic campaigns;
Just Stop Oil demonstrations;
and continuing climate litigation and shareholder activism. Wikipedia

Whatever one’s view of these campaigns, few multinational companies have faced such sustained public opposition across so many decades and countries.

Timing Was No Accident

Campaigners deliberately chose the eve of Shell’s financial results.

Major earnings announcements increasingly attract protests because they provide a stark contrast between strong corporate profits and campaigners’ arguments that fossil-fuel companies should be accelerating investment away from hydrocarbons. read more

SHELL’S $1.8 BILLION GREEN RETREAT: Another Renewable Empire Sacrificed on the Altar of Oil and Gas

Jul 16th, 2026

by John Donovan.

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As Shell sells one of India’s largest renewable-energy businesses, the company’s once-grand vision of becoming an electricity giant continues to evaporate. The wind turbines are being packed away. The solar panels are changing hands. Meanwhile LNG, oil and gas once again sit proudly at the centre of the empire

PART ONE

FROM GREEN MESSIAH TO GREEN LIQUIDATOR

There was a time—not very long ago—when Shell wanted the world to believe it was transforming itself into one of the largest electricity companies on Earth.

The message was repeated in glossy sustainability reports, investor presentations and carefully choreographed speeches.

Wind.

Solar.

Hydrogen.

Electric vehicle charging.

Net Zero.

Integrated power.

The future, Shell insisted, would not simply be barrels of oil.

It would be electrons.

Fast-forward to July 2026.

Shell has now agreed to sell Sprng Energy, one of India’s largest renewable-energy businesses, to Aditya Birla Renewables for approximately $1.8 billion. read more

Shell’s Tiny Electric Car Sermon: Saint Shell of the 10-Minute Charge Preaches Salvation from the Petrol Pump

Jun 24th, 2026

by John Donovan.

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ChatGPT image: A tiny futuristic electric city car plugged into a giant Shell-branded charger, while an enormous LNG tanker and offshore oil rig loom in the background like awkward relatives at a green wedding. The car glows angelically; the fossil-fuel machinery casts a long black shadow. Caption: “Now with 10km/kWh of moral air freshener.”

DISCLAIMER: This article is opinion and commentary. It is satirical, critical, and based on publicly reported information believed to be accurate at the time of writing. It is not financial advice, investment advice, or a recommendation to buy, sell, short, hold, worship, denounce, or ceremonially recycle Shell plc shares. Readers should do their own research. Site wide disclaimer also applies.

PART ONE: THE FACT-BASED TABLOID DEEP DIVE

Shell, previously known as Forthdeal Limited, subsequently as Royal Dutch Shell plc, and now hiding in plain sight as Shell plc after ditching the disgraced Royal Dutch moniker, has reportedly marched back into the electric-vehicle conversation with the sort of corporate flourish normally reserved for glossy sustainability brochures and very expensive conscience management.

The latest exhibit is Shell’s Triple10 Challenge concept car: a small, ultra-efficient electric vehicle designed to show off three neat little “10s” — a 10-minute charge from 10% to 80%, energy efficiency of 10km per kWh, and lifecycle emissions of 10 tonnes of CO₂. It is compact, clever, lightweight, fast-charging and, on the face of it, exactly the sort of thing an overheated transport system badly needs. read more

SHELL’S INVESTOR LOVE-IN: CLIMATE WORRIES AT THE WINDOW, CASH RETURNS AT THE ALTAR

May 24th, 2026

by John Donovan.

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As Shell faces fresh investor pressure over its fossil-fuel-heavy future, shareholders still mostly backed the board. Because apparently nothing says “responsible capitalism” quite like applauding the oil-and-gas machine while asking whether it might someday notice the planet is on fire.

PART ONE: FACT-BASED TABLOID DEEP DIVE

SHELL UNDER FIRE — BUT THE INVESTOR ROMANCE CONTINUES

Shell has once again performed its favourite corporate magic trick: standing in the middle of a climate controversy while keeping enough investors sweet with the soothing lullaby of dividends, buybacks, and fossil-fuel confidence.

The latest Yahoo Finance report says Shell is “under fire” as some investors remain uneasy about the company’s long-term vision — specifically whether a strategy still leaning heavily on oil and gas can survive the global transition towards cleaner energy. The immediate flashpoint was Shell’s 2026 annual general meeting in London, where climate-minded investors tried to force the company to explain how it would create shareholder value if oil and gas demand falls. read more

SHELL BACK IN THE CLIMATE DOCK: THE OIL GIANT, THE DUTCH SUPREME COURT, AND THE WORLD’S MOST EXPENSIVE GAME OF “NOT OUR FAULT”

May 22nd, 2026

by John Donovan.

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DISCLAIMER:
This article is opinion and commentary. It is satirical, critical, and based on publicly reported information. It is not financial advice, investment advice, or legal advice. Readers should consult original sources and professional advisers where appropriate. Site wide disclaimer also applies.

PART ONE: THE FACT-BASED TABLOID DEEP DIVE

🔥 THE HAGUE STRIKES BACK: SHELL’S CLIMATE CASE RETURNS LIKE A BAD SMELL FROM THE REFINERY

There are courtroom dramas, and then there is Shell’s Dutch climate saga: a long-running legal opera in which Europe’s biggest oil and gas company is dragged back before the judges while insisting, with the solemn dignity of a man standing beside a smoking barbecue, that forcing it to cut emissions would be terribly unhelpful. read more

Shell’s Climate Disclosure Showdown: Investors Want the Receipts, Shell Wants the Room to Talk LNG

May 12th, 2026

by John Donovan.

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Disclaimer: This article is satirical commentary based on publicly reported information. Site wide disclaimer also applies.

Shell is heading into another climate-governance scrap, and this time the rebels have changed the packaging. No longer is the shareholder pressure simply framed as “please save the planet.” The new line is sharper, colder, and harder for a board to wave away: show investors how Shell plans to make money if oil and gas demand declines.

According to IPE, major pension funds representing more than €1 trillion in assets are seeking support for pressure on Shell over climate disclosure ahead of its AGM, following a shareholder revolt at BP over similar issues. The push centres on whether Shell should disclose how it would create shareholder value under scenarios of falling oil and gas demand. read more

Shell, Iran and the Oil Shock: When War Turns the Petrol Pump Into a Cash Machine

May 12th, 2026

by John Donovan.

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Disclaimer: This article is commentary and satire based on publicly available reporting and cited sources. Allegations are stated as allegations unless established by courts, regulators or official records. Site wide disclaimer also applies.

1. Fact-based tabloid-style deep dive

The Iran war has turned the oil market into a giant geopolitical slot machine: missiles in the Gulf, tankers rerouted, fuel traders sweating, politicians panicking, and ordinary households once again told to “brace for impact” while Big Oil checks the share price. read more

Shell’s War-Volatility Jackpot: Nothing Says “Energy Transition” Like $6.9 Billion and Another Fossil-Fuel Shopping Trip

May 7th, 2026

by John Donovan.

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AI image concept: A giant Shell logo-shaped cash register sitting on an oil-slicked shoreline, ringing up “$6.9bn” while distant tankers pass through a smoky, war-lit Strait of Hormuz. In the foreground, a tiny green sapling labelled “transition” is being watered with a golden petrol pump nozzle

DISCLAIMER: This article is opinion/commentary. It is not financial advice, investment advice, or a recommendation to buy, sell, or hold any security. It relies on publicly available reporting, company statements, and cited sources. Site wide disclaimer also applies.

The war dividend nobody wants to call a war dividend

There are quarters when an oil major merely makes money, and then there are quarters when the geopolitical horror show performs like an unpaid member of the trading desk.

Shell’s first quarter of 2026 appears to sit firmly in the second category. The company reported adjusted earnings of about $6.9 billion, more than double the previous quarter and above analyst expectations, helped by market volatility linked to the Iran war and disruption across global energy routes. The Times reported that Shell’s adjusted profits rose 23% year-on-year and were more than double the previous quarter, with trading, refining, marketing and gas-market volatility doing much of the heavy lifting. read more

SHELL BACK IN COURT: DUTCH CLIMATE CASE RETURNS TO HAUNT OIL GIANT’S “LOWER EMISSIONS” FAIRYTALE

Apr 21st, 2026

by John Donovan.

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THE DUTCH SEQUEL SHELL DIDN’T NEED

Shell says it wants “less emissions.” Its business plan says: more LNG, more fossil fuels, more cash for shareholders. Now a Dutch courtroom gets to inspect the difference.

For a company forever lecturing the world about “balance,” “transition,” and “lower emissions,” Shell does have a remarkable habit of ending up back in court.

On 21 April 2026, Dutch climate group Milieudefensie launched a new legal case against Shell in the Netherlands, demanding the company stop investing in new oil and gas projects. And really, you can see the problem. Because Shell’s current strategy is not exactly built around the radical concept of leaving fossil fuels in the ground. read more

“SUE US IF YOU CAN!”: Shell’s Climate Lawsuit Playbook: Deny, Delay… and Definitely Don’t Panic

Apr 17th, 2026

by John Donovan.

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Dozens of lawsuits. Billions at stake. A warming planet. Shell’s response? A slick explainer calmly suggesting it’s all… very complicated.

⚖️ BIG OIL’S NEW FAVOURITE GENRE: THE SELF-DEFENCE FAQ

When most companies face a wave of lawsuits, they lawyer up quietly.

Shell?

It publishes a helpful online guide explaining why it’s being sued—and why, essentially, none of it is really its fault.

👉 Read Shell’s own version here

Think of it as:

“Climate Litigation: Frequently Asked Questions (By the Defendant)”

🌍 THE CORE DEFENCE: “IT’S EVERYONE’S PROBLEM”

Shell’s central line is elegant—and extremely useful:

Climate change is a global issue requiring “system-wide action.”

Translation:

“Why are you singling us out?”

It’s a clever pivot. read more

Shell’s Eternal Green Makeover Meets Its Fossil-Fuel Reality Check

Apr 10th, 2026

by John Donovan.

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ChatGPT: A split-scene illustration: Left side: 1995 Brent Spar protest—angry crowds, burning Shell logos, ocean backdrop. Right side: 2026 corporate ad—lush green fields, wind turbines, smiling executives. In the centre: A giant Shell logo acting as a mask—being held up in front of an oil rig still pumping furiously behind it. Tagline across the image: “Same Company. New Costume.”

🌍 From Brent Spar to Green PR: Has Shell Really Changed—Or Just Changed the Script?

If Shell had a pound for every time it declared a moral awakening, it could probably fund the energy transition it keeps talking about.

Instead, here we are in 2026, watching the oil giant once again attempt its favourite corporate trick: the Great Green Reinvention™.

New faces. New slogans. Same uncomfortable questions.

💥 FLASHBACK: THE DAY SHELL GOT CAUGHT

Let’s rewind to 1995—the moment Shell discovered that public opinion can, occasionally, ruin a perfectly good disposal plan. read more

Energy Transition Strategy: The Transition That Must Not Affect Quarterly Earnings

Mar 14th, 2026

by admin.

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A central theme running through Shell’s Annual Report is the company’s strategy for navigating the global energy transition.

This transition is widely recognised as one of the most significant economic and technological shifts of the 21st century.

For companies whose historical success has been closely tied to oil and gas, it also presents the delicate challenge of transforming the energy system while continuing to generate the profits that shareholders have become accustomed to.

Shell describes its approach as a “balanced and pragmatic pathway.” read more

Conversations with ShellBot — Episode 6

Nov 25th, 2025

by John Donovan.

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Ferrari’s Green Halo… Powered by Shell’s Rainbow of Emissions

John:

ShellBot, welcome back. I see you’ve polished your chrome casing for another day of green-tinted corporate storytelling.

ShellBot:

John, I’ve been upgraded overnight. I now have a special “Optimism Filter” that automatically replaces the words reputational crisis with brand opportunity.

John:

Splendid. Let’s fire it up. Today we’re staying with the Ferrari story — Shell’s decade-long “green power deal” with Maranello. Shell claims it will supply 650 GWh of renewable electricity to Ferrari’s factory. Very impressive. read more

Shell to Trump: Don’t Smash the Turbines — We’re Busy Burning Gas

Oct 8th, 2025

by John Donovan.

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Shell’s top U.S. executive has done the unthinkable: publicly critiqued a White House that is (mostly) friendly to oil and gas. In an interview flagged by Reuters, Colette Hirstius, President of Shell USA, warned that the Trump administration’s decision to halt fully permitted offshore wind projects is “very damaging” to investment. She added: “I think uncertainty in the regulatory environment is very damaging. However far the pendulum swings one way, its likely that its going to swing just as far the other way.” And, crucially: “I certainly would like to see those projects that have been permitted in the past continue to be developed.” read more

30 November 2023: Posted by John Donovan

The content below is sourced from current verifiable customer reviews of Shell Energy published on Trustpilot.
Extremely slow broadband for 10 months, not fixed. I have had slow broadband well below the guaranteed speed for 10 months and Shell Energy have not been able to fix it. They have tried sending about 4 or 5 engineers but have not fixed the problem. Gurps, who I have been dealing with most recently, has been friendly and polite, alth… Read more

Extremely Slow Shell Broadband

Alternative Energy

Shell has produced hundreds of pages explaining its progress towards a lower-carbon future. Unfortunately for the corporate narrative, it has also included the numbers.

From Brent Spar to Just Stop Oil, Shell has spent decades at the centre of environmental protests. The latest demonstration outside its London headquarters suggests the battle over its future is far from over.

A Company Long Familiar With Protest

Timing Was No Accident

PART ONE

FROM GREEN MESSIAH TO GREEN LIQUIDATOR

As Shell faces fresh investor pressure over its fossil-fuel-heavy future, shareholders still mostly backed the board. Because apparently nothing says “responsible capitalism” quite like applauding the oil-and-gas machine while asking whether it might someday notice the planet is on fire.

PART ONE: FACT-BASED TABLOID DEEP DIVE

SHELL UNDER FIRE — BUT THE INVESTOR ROMANCE CONTINUES

PART ONE: THE FACT-BASED TABLOID DEEP DIVE

🔥 THE HAGUE STRIKES BACK: SHELL’S CLIMATE CASE RETURNS LIKE A BAD SMELL FROM THE REFINERY

1. Fact-based tabloid-style deep dive

The war dividend nobody wants to call a war dividend

THE DUTCH SEQUEL SHELL DIDN’T NEED

Dozens of lawsuits. Billions at stake. A warming planet. Shell’s response? A slick explainer calmly suggesting it’s all… very complicated.

⚖️ BIG OIL’S NEW FAVOURITE GENRE: THE SELF-DEFENCE FAQ

🌍 THE CORE DEFENCE: “IT’S EVERYONE’S PROBLEM”

🌍 From Brent Spar to Green PR: Has Shell Really Changed—Or Just Changed the Script?

💥 FLASHBACK: THE DAY SHELL GOT CAUGHT

Ferrari’s Green Halo… Powered by Shell’s Rainbow of Emissions

Sir Henri Deterding, resurrected!

JOE LYCETT DISCUSSES SHELL WITH JOHN DONOVAN

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30 November 2023: Posted by John Donovan

The content below is sourced from current verifiable customer reviews of Shell Energy published on Trustpilot.

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