In 1985 John Donovan had the idea of a playing card themed game. This became “Bruce’s Lucky Deal”, a game offering over £4.5 worth of prizes, which was linked to Bruce Forsyth, the popular host of the UK TV game show, “Play Your Cards Right”. The novelty of the promotion launched in the summer of 1985 once again generated media interest and an article in the Financial Times mentioned that the order for 4.5 million packs of Shell-branded Carta Mundi quality playing cards was the world’s largest-ever purchase of its kind. 85 million “Every Card Can Win” scratch cards were printed. The promotion ran on Shell forecourts in the UK and Ireland.
June, 1985:
Shell Bruce’s Lucky Deal Promotional Game created and supplied by Don Marketing
This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website,
johndonovan.website, shellnews.net, and shellwikipedia.com,
are owned by John Donovan. There is also a Wikipedia segment.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
