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Clean Energy

Ferrari’s Green Halo… Powered by Shell’s Rainbow of Emissions

When Ferrari announced its new 10-year “clean energy” power agreement with Shell, headlines erupted like a V12 in a cathedral: Ferrari goes green! Shell goes clean! Europe saved!

Except… no.

Not even close.

Instead, we have a duet between two global luxury brands — one built on horsepower, the other on hydrocarbons — suddenly draped in sustainability bunting like a Christmas market powered by diesel generators.

Welcome to the newest instalment of corporate alchemy:

turning fossil fuels into press releases. read more

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