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Great Guinness Challenge

Don Marketing Promotional Posters Online Archive

A small sampling of the thousands of retailers and major global brands that were all clients of the worlds No1 Promotional Games company, Don Marketing.

Whitbread Scoop the Pools promotion.

Approx size: 21 x 30 cm portrait 

Don Marketing co-founder John Donovan photographed in October 2020 with a Whitbread “SCOOP THE POOLS” poster.

Nabisco Shredded Wheat Space Invaders Promotion.

Approx size: 22 x 30 cm portrait.

Don Marketing co-founder John Donovan photographed in October 2020 with a Nabisco Shredded Wheat Space Invaders poster. read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan. There is also a Wikipedia segment.

Sales Promotions, Competitions and Lottery Disasters

*LEARNING THE RIGHT RULES OF THE GAME (ARTICLE BY JOHN DONOVAN PUBLISHED BY MARKETING WEEK MAGAZINE IN OCTOBER 1985)

Screen Shot 2014-05-06 at 16.11.38

Screen Shot 2014-05-06 at 15.53.45Promotional games can be a powerful friend to today’s marketer – or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield

Games are one of the most powerful promotional weapons available.

But when they make headlines, it is no always good news – as the Mirror Group Esso, Asda and Cadbury Typhoo found to their cost recently when their games had to be curtailed or withdrawn. The media take a disproportionate interest in such disas­ters, often giving them front-page coverage to the exclusion of more important events.

It is still not clear what went wrong with Esso’s Noughts & Crosses game, but reports indicate that too many prizes, big and small, were claimed in the first days of the launch, and a printer’s error is thought to be responsible.The AsdaCash game seemed to have a flaw on the Cashcards, and syndicates of competitors ”broke” the Typhoo Cashpot game. read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan. There is also a Wikipedia segment.

UP TO SCRATCH

John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell's Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes.

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan. There is also a Wikipedia segment.