It is the second time in a year that Shell has found itself falling foul of the ASA's mounting concern, and follows an ASA ruling in December on a Shell poster showing flowers rather than smoke coming out of factory chimneys which arguably forced the pace. And it is indicative of Smith's determination to move against misleading green advertising. "That was clearly a misleading claim."
Greenwash
Reputation of Shell as a repeat greenwash offender
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Sustaina-bull
Peter Foster, Financial Post
Sustaina-bull: “There is a certain rich irony in Shell being hoist by its own environmental petard.”
This week, petroleum giant Royal Dutch Shell had its knuckles rapped by the U. K.’s Advertising Standards Authority (ASA) over claims that its Canadian oil sands operations were “sustainable.” There is a certain rich irony in Shell being hoist by its own environmental petard. The company’s former CEO, Sir Philip Watts, once claimed that Shell’s commitment to sustainable development and corporate social responsibility were what elevated it above its rivals. That was before he was thrown out of the company for cooking the books.
U.K. ad watchdog forces Shell to pull ‘green’ newspaper ad
LONDON Royal Dutch Shell (RDSA) violated industry rules by claiming in a newspaper ad that two oil projects in Canada and the United States involved sustainable forms of energy, Britain's advertising watchdog ruled Wednesday.
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