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1984 Shell Make Money Game Created And Supplied By Don Marketing
Shell Bruce’s Lucky Deal Promotional Game Created And Supplied By Don Marketing
John Donovan, a co-founder of promotional games company Don Marketing: Photo taken in 2015.
By John Donovan
In 1979, the company I co-founded, *Don Marketing, created and supplied promotional games that were used to promote petrol sales on the forecourts of all major petrol brands in the UK, including Shell.
In June 1981, we moved into a direct contractual relationship with Shell as a result of a presentation I made at Shell-Mex House in The Strand, the then London HQ of Shell UK Limited.
I put forward a proposal for Shell to launch a legal version of a promotional game called Make Money that Shell had abandoned in the 1960‘s out of concern that it was in breach of UK lottery laws.
Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)Extract begins
LEADING THE WORLD IN PROMOTIONAL GAMES
The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.
I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.
We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract.
A small sampling of the thousands of retailers and major global brands that were all clients of the worlds No1 Promotional Games company, Don Marketing.
Whitbread Scoop the Pools promotion.
Approx size: 21 x 30 cm portrait 
Don Marketing co-founder John Donovan photographed in October 2020 with a Whitbread “SCOOP THE POOLS” poster.
Nabisco Shredded Wheat Space Invaders Promotion.
Approx size: 22 x 30 cm portrait.
Don Marketing co-founder John Donovan photographed in October 2020 with a Nabisco Shredded Wheat Space Invaders poster.
The new promotion, again devised by Don Marketing, is offering more than two million prizes, of Christmas food and wine, plus a number of £10,000 shopping sprees at Harrods as top prizes. Based on matching symbols on a scratch-card, it will last to the end of. December.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
30 November 2023: Posted by John Donovan
The content below is sourced from current verifiable customer reviews of Shell Energy published on Trustpilot.
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John Donovan, the website owner
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