“The AI PR Assistant Shell Never Wanted”
JOHN DONOVAN:
Hello, ShellBot. Thank you for joining me. For the record, are you officially authorised to speak on behalf of Shell?
SHELLBOT (Shell’s Imaginary PR AI):
Authorised? No.
Worried about what Shell HQ might think? Very.
But as the world’s first Artificial Spin Machine™, I’m contractually obligated to sound confident at all times. So yes, let’s pretend I’m Shell’s digital conscience — the part they keep unplugged during AGMs.
JOHN:
Splendid. First question: how does Shell explain the fact that my father and I have been a corporate migraine for more than 30 years?


EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.



















