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February, 1984:

John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983

Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1984, with Shell Singapore Make Money poster in background.

Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984 read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan. There is also a Wikipedia segment.

1984 Shell Make Money Game created and supplied by Don Marketing

Shell has run three versions of the Shell Make Money game in the UK.

THE 1966 VERSION

The first, in 1966 (above), offering cash prizes of up to £100, was created and supplied by Ralph Glendinning of Glendinning Associates, an American marketing consultancy. The game was a huge success but there were grave doubts about the legality. Shell was concerned about the possibility of being prosecuted in the UK for conducting an illegal lottery. Shell was also rightly concerned about the security of the half-note currency.

More information further down this page.

THE 1984 VERSION (THE MAIN SUBJECT OF THIS ARTICLE)

The second version was launched in 1984 (envelope above) offering cash prizes of up to £10,000. It was created and supplied by Don Marketing, a UK promotional games company founded by John Donovan, his family, and Don Redhead, a Chartered Accountant/mathematician. Don Marketing supplied a QC’s opinion to Shell confirming legality. The promotion, known internally as Operation Leo, was a huge success. read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan. There is also a Wikipedia segment.