ARTICLE ADDED TO OUR ONLINE ARCHIVE
Marketing Week: LEARNING THE RIGHT RULES OF THE GAME
11 October 1985
Promotional games can be a powerful friend to today’s marketer- or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield
Games are one of the most powerful promotional weapons available.
But when they make headlines, it is not always good news – as the Mirror Group, Esso, Asda and Cadbury Typhoo found to their cost recently when their games had to be curtailed or withdrawn. The media take a disproportionate interest in such disasters, often giving them front-page coverage to the exclusion of more important events.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
