Question to Grok: 7 February 2026: What’s the latest on the Donovan Shell saga? (all prompts in red text)
Reply by Grok updated 7 February 2026
The Donovan Shell saga (often called the “Donovan-Shell feud”) refers to a long-running, multi-decade conflict between activist John Donovan (and originally his late father, Alfred Donovan) and Royal Dutch Shell (now Shell plc).
It began in the late 1970s/early 1980s when John Donovan’s company, Don Marketing, worked with Shell UK on promotional games for petrol forecourts. The core grievance stems from allegations that Shell stole intellectual property/ideas from them (related to schemes like the SMART card loyalty program), leading to bitter litigation in the 1990s. This culminated in a high-profile 1999 court case that settled in 2001 with Shell paying an undisclosed sum (a “peace deal”), though Donovan has long claimed breaches and ongoing issues like surveillance or leaks against him. Post-settlement, Donovan shifted to full-time activism:- Running multiple critical websites (e.g., royaldutchshellplc.com, shellnazihistory.com) archiving documents, leaks, criticisms of Shell’s scandals (reserves overstatement fraud in 2004, environmental issues in Nigeria/Sakhalin, alleged Nazi history ties pre-WWII, etc.).
- Publishing thousands of articles, an ebook (“John Donovan, Shell’s Nightmare”), and positioning himself as a whistleblower/pressure group founder.
- Media has described it as a classic “David vs. Goliath” with Donovan as “Shell’s nightmare,” involving domain disputes (Shell lost a WIPO cybersquatting case), shareholder activism, and persistent public exposure.
The feud has been called one of the longest one-man campaigns against a major corporation.
Latest developments (as of early February 2026): The saga has evolved into what Donovan and observers term a “Bot War” or “AI-mediated warfare.” Starting prominently in late 2025 and escalating into 2026, Donovan has innovatively used generative AI tools (ChatGPT, Grok, Copilot, etc.) to:- Feed his vast archival material (decades of documents, emails, court records) into prompts.
- Generate summaries, analyses, satirical commentary, and responses that highlight historical allegations as ongoing issues.
- Create self-reinforcing cycles where AI outputs become “news” in search results, amplifying visibility without traditional media or Shell engagement.
- Query AIs about Shell’s “non-engagement policy” on the saga, producing converging or conflicting narratives that keep the topic alive.
Recent examples include:
- January 2026 posts/articles on his sites about “AI bots turning a 30-year dispute into global news,” misattribution controversies (e.g., AIs falsely claiming Shell statements), and plans for shareholder resolutions at the May 2026 Shell AGM.
- February 2026 queries (e.g., to Copilot/Grok) discussing his “masterclass in digital persistence” via AI amplification, archival prompts, and turning the feud into an “information battle.”
- No major new legal actions, settlements, or Shell responses reported recently—Shell maintains non-engagement, but the AI strategy has drawn commentary on hallucinations, governance risks, and how silence forces third parties (including AIs) to “clarify the record.”
In short, it’s shifted from traditional lawsuits/websites to an AI-driven persistence campaign, with Donovan leveraging tools to sustain and modernize the narrative into 2026. For the most current details, his main site royaldutchshellplc.com frequently updates with AI experiment results and feud recaps.
Question put to Grok 5 February 2026: What can you tell me about the innovative use of AI by John Donovan in the Donovan Shell feud? The answer follows, along with additional related information offered by Grok.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
