Posted by John Donovan: 20 Dec 2024
Step right up, folks, and witness the miraculous transformation of Shell Plc—the fossil fuel giant with a century-long legacy of plundering the planet—into a self-proclaimed champion of clean energy and AI innovation. Yes, Shell, the company that has spilt more oil than most countries produce, now wants you to believe it’s harnessing artificial intelligence to save the world. What’s next? Big Tobacco solving lung cancer?
According to Shell’s VP of Digital Innovation, Dan Jeavons, “AI is not a silver bullet, but it is a tool that can help us accelerate energy transition and reduce CO2 emissions.” Oh, Dan, how quaint. Shell has spent decades perfecting the art of PR spin, and this is a gem: “reduce CO2 emissions” from the company that’s one of the largest carbon polluters on the planet. Bravo.