Posted by John Donovan: 29 Nov 2024
Oh, look, Shell is back with its latest masterpiece: a shiny new ad that tries to convince us it’s saving the planet while still making most of its money destroying it. Spoiler alert: nobody’s buying it—except maybe Shell’s biggest investors, like BlackRock and Vanguard, who are probably chuckling from their ivory towers.
In the UK, over 70 complaints have been filed with the Advertising Standards Authority (ASA), calling out Shell’s brazen attempt at greenwashing. The ad, created by VML and promoted by Havas, paints Shell as a corporate Mother Teresa. It gushes about their investments in electric vehicle chargers and natural gas (because that’s so green, right?) while quietly glossing over the fact that Shell’s primary business is—you guessed it—oil and gas.
Posted by John Donovan: 18 July 2024
“B Corps should not be producing marketing and PR for the world’s biggest polluters.”
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