
Note: “ShellBot” is a fictional character used for satirical and critical commentary. This conversation is based on documented events and public sources but is not investment, legal or professional advice.
John Donovan: Back in 2006, Shell went looking for a digital agency to “handle its online communications” and help “turn around corporate reputations.” How does that sound to you, ShellBot?
ShellBot: Like a job ad for a plastic surgeon:
“Patient has long record of scandals.
Requires full online facelift.
Must be experienced in managing expectations and hiding the scars.”
1. The 2006 brief: fix the reputation, redesign the website
John Donovan: Remind me what they were asking for?
ShellBot: According to the trade press at the time:
Shell was seeking a digital agency to: read more
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