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Posts Tagged ‘Advertising Standards Authority’

Shell’s stance on wind power reveals a profound truth of capitalism

Shell’s stance on wind power reveals a profound truth of capitalism

When pushed to choose between profit and survival, the oil giant chooses profit – irrespective of collective consequence

: Tuesday 1 May 2012 15.52 BST

They couldn’t “make the numbers work”. There’s something so blithe – and enormously telling – about the excuse offered by the oil company Shell to explain why they were not investing in wind power in Britain.

Presented with an accounting fact – that, on Shell’s terms, wind power is deemed insufficiently profitable – observers are expected to automatically understand their logic, nod in agreement and move on. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

ASA BANS SHELL FUELSAVE ADVERTISING FALSE CLAIMS

Action

Ad (a) must not appear again in its current form. Ad (b) must not be broadcast again in its current form. We told Shell to ensure that they held adequate substantiation for their advertising claims in future.


Shell UK Ltd

Shell Centre
London
SE1 7NA

Date:

19 October 2011

Media:

Radio, Direct mail

Sector:

Business

Number of complaints:

3

Complaint Ref:

A11-154707

A direct mailing and a radio ad for fuel:

a. The direct mailing, sent in early March 2011, was headed “Our scientists have developed a regular fuel to help you save”. Further text stated “The scientists at Shell are committed to creating fuels that improve your fuel economy. Their latest fuels – Shell FuelSave Unleaded and Diesel – are designed to help you save fuel and money. These advanced fuels each have a special formula enriched with a Shell Efficiency Improver combined with a special detergent package – designed to improve your fuel economy from the very first fill. And of course you’ll collect one point for every litre you buy”. Next to the text was an image of a man dressed in a lab coat holding a full 1 litre measuring glass, with text on it that stated “SAVE UP TO 1 LITRE PER TANK* AT NO EXTRA COST”. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell ads banned over fuel claims

19 October 2011

Shell has been criticised for exaggerating a promotion for cost-cutting fuels.

The company has been banned from using two of its adverts which promote a money-saving fuel because they have been ruled to be misleading.

A direct mailing advert, sent in March, said Shell scientists had developed a regular fuel to help consumers save money.

It said: “Their latest fuels – Shell FuelSave Unleaded and Diesel – are designed to help you save fuel and money. These advanced fuels each have a special formula enriched with Shell Efficiency Improver combined with a special detergent package – designed to improve your fuel economy from the very first fill.” read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell ‘disappointed’ by ruling on fracking ads

Advertising Standards Authority orders the multinational to withdraw “unsubstantiated” and “misleading” claims it made in a series of full-page print advertisements

SUE BLAINE: Published: 2011/07/07 07:13:09 AM: Photo: Reuters

PRO-FRACKING advertisements Shell SA placed in national newspapers were a technical statement of its opinions on the gas extraction technique to promote public understanding of the implications of shale gas exploration in SA, Shell SA chairman Bonang Mohale said yesterday.

Mr Mohale was speaking after the Advertising Standards Authority (ASA) ordered the multinational to withdraw “unsubstantiated” and “misleading” claims it made in a series of full-page print advertisements about its aim to use the controversial gas extraction technique in a 90000km² area of the unique Karoo biome. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell’s greenwash sleight of hand

Shell's sleight of hand was to use the much-abused word "sustainability" to imply a green agenda when what it was really on about was keeping a sustainable flow of fuel out of its forecourt pumps. The ASA cried foul.

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Another classic example of Shell management arrogance, incompetence and breathtaking deceit

We did however suggest to Shell senior management that it should fly a pirates flag atop Shell Mex House as fair warning to all who entered innocently believing they were dealing with an ethical company.

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com