Royal Dutch Shell Plc  .com Rotating Header Image

Posts Tagged ‘Esso’

Sales Promotions, Competitions and Lottery Disasters

*LEARNING THE RIGHT RULES OF THE GAME (ARTICLE BY JOHN DONOVAN PUBLISHED BY MARKETING WEEK MAGAZINE IN OCTOBER 1985)

Screen Shot 2014-05-06 at 16.11.38

Screen Shot 2014-05-06 at 15.53.45Promotional games can be a powerful friend to today’s marketer – or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield

Games are one of the most powerful promotional weapons available.

But when they make headlines, it is no always good news – as the Mirror Group Esso, Asda and Cadbury Typhoo found to their cost recently when their games had to be curtailed or withdrawn. The media take a disproportionate interest in such disas­ters, often giving them front-page coverage to the exclusion of more important events.

It is still not clear what went wrong with Esso’s Noughts & Crosses game, but reports indicate that too many prizes, big and small, were claimed in the first days of the launch, and a printer’s error is thought to be responsible.The AsdaCash game seemed to have a flaw on the Cashcards, and syndicates of competitors ”broke” the Typhoo Cashpot game. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Why does Shell not promote it’s gas brand “V-Power” properly?

Today with over 40,000 gas (petrol) stations in around 100 countries Shell is by some distance the most visible retail brand in the world.

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Shell is back making money

Shell's retail advertising and services manager Mike Beach: 'We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.'

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

LEARNING THE RIGHT RULES OF THE GAME

Many games have had spectacular results - for instance the Shell Make Money game in 1984, which is claimed to have lifted sales by more than 25 per cent...

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Don and Shell end Smart row

Speculation in the industry suggests that the sudden capitulation points to the possibility of a merger between Shell and another major petrol brand.

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.