Extracts from an article by Katherine Boehrer published by The Huffington Post on 7 July 2014
Greenpeace’s most recent video targets popular toy brand Lego for its partnership with Shell. Though it begins innocently enough, panning over a Lego winter wonderland full of polar bears, wolves and icebergs, the video takes a sinister twist when a Lego version of a Shell drilling rig begins to flood the scene with oil.
Richard Beer, the Creative Director behind the film, said that although they love Lego, they hate to see the company “being used by Shell.” The final frames of the video highlight this message, saying, “Shell is polluting our kids’ imaginations. Tell Lego to end its partnership with Shell.”