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Hoax Ads

Shell hit with Twitter hoax, campaign spoof

By , Wednesday, July 18, 9:09 PM

With Shell under scrutiny following news that one of its drilling ships in Alaska’s Dutch Harborlost its mooring earlier this week, an old campaign spoofing the oil company has been reborn.The campaign skewers Shell’s “Let’s Go” ad campaign by adding captions such as “Birds are like sponges…for oil! Let’s Go,” to pictures of arctic wildlife and scenery.

Tweeting under the handle @ShellisPrepared, a group lampooning the oil giant is simultaneously directing people to that page — making it look like a user submission contest gone wrong — while telling visitors not to redistribute the link in the way that a real company would.

“We are maintaining a list of all retweeters and will fwd it to our legal team tomorrow,” the people behind the joke account wrote in just one of dozens of messages. “Please don’t share offensive ads. We’re working to remove them,” readsanother. read more

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