Shell's retail advertising and services manager Mike Beach: 'We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.'
Make Money
Shell is back making money
*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, the Independent Shell Archive, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All conjured up by internet wizz, Nick Gill.
Pressure group to target Shell
Mr Donovan senior said that he felt compelled to set up the pressure group after his son found it necessary to issue High Court writs to Shell.
Another classic example of Shell management arrogance, incompetence and breathtaking deceit
We did however suggest to Shell senior management that it should fly a pirates flag atop Shell Mex House as fair warning to all who entered innocently believing they were dealing with an ethical company.
Shell Make Money and Shell Mastermind 1984
The decision to go for a promotional game had been prompted by the persistence of Don Marketing, the Essex based promotional games company, which had, for more than two years, been pressing on Shell the potential of a game to boost sales. Any doubts that Shell may have harboured about the popularity of the game with motorists were quickly dispelled when the promotion received massive press and television publicity, and sales at many petrol stations soared by more than 25%.
Loyalty Magazine: Shell Smart copyright battle gets nastier
DM has had a business relationship with Shell stretching back almost two decades and has been responsible for many of Shell's most successful promotions, both in the UK and overseas, including the Make Money game in the UK, Ireland and Singapore.
The play’s the thing
People love to play games, and, as Shell's Make Money promotion shows, they'll flock to the point of sale to take part.
