Shell's retail advertising and services manager Mike Beach: 'We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.'
Posts Tagged ‘Make Money’
Shell is back making money
royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and
shell2004.com
are all owned by John Donovan. There is also a Wikipedia article.
Pressure group to target Shell
Mr Donovan senior said that he felt compelled to set up the pressure group after his son found it necessary to issue High Court writs to Shell.
Another classic example of Shell management arrogance, incompetence and breathtaking deceit
We did however suggest to Shell senior management that it should fly a pirates flag atop Shell Mex House as fair warning to all who entered innocently believing they were dealing with an ethical company.
Shell Make Money and Shell Mastermind 1984
The decision to go for a promotional game had been prompted by the persistence of Don Marketing, the Essex based promotional games company, which had, for more than two years, been pressing on Shell the potential of a game to boost sales. Any doubts that Shell may have harboured about the popularity of the game with motorists were quickly dispelled when the promotion received massive press and television publicity, and sales at many petrol stations soared by more than 25%.
Loyalty Magazine: Shell Smart copyright battle gets nastier
DM has had a business relationship with Shell stretching back almost two decades and has been responsible for many of Shell's most successful promotions, both in the UK and overseas, including the Make Money game in the UK, Ireland and Singapore.
The play’s the thing
People love to play games, and, as Shell's Make Money promotion shows, they'll flock to the point of sale to take part.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
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A head-cut image of Alfred Donovan appears courtesy of The Wall Street Journal.