Jul 20th, 2008
by John Donovan.
Shell's retail advertising and services manager Mike Beach: 'We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.'
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Jul 14th, 2008
by John Donovan.
Mr Donovan senior said that he felt compelled to set up the pressure group after his son found it necessary to issue High Court writs to Shell.
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Jul 14th, 2008
by John Donovan.
We did however suggest to Shell senior management that it should fly a pirates flag atop Shell Mex House as fair warning to all who entered innocently believing they were dealing with an ethical company.
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Jul 5th, 2008
by John Donovan.
The decision to go for a promotional game had been prompted by the persistence of Don Marketing, the Essex based promotional games company, which had, for more than two years, been pressing on Shell the potential of a game to boost sales. Any doubts that Shell may have harboured about the popularity of the game with motorists were quickly dispelled when the promotion received massive press and television publicity, and sales at many petrol stations soared by more than 25%.
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Jun 1st, 1998
by John Donovan.
DM has had a business relationship with Shell stretching back almost two decades and has been responsible for many of Shell's most successful promotions, both in the UK and overseas, including the Make Money game in the UK, Ireland and Singapore.
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May 31st, 1984
by John Donovan.
People love to play games, and, as Shell's Make Money promotion shows, they'll flock to the point of sale to take part.
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