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Posts Tagged ‘Misleading Advertising’

The Dutch Advertising Code Commission reprimands Shell

The Hague, Netherlands — The Dutch Advertising Code Commission reprimanded Shell on appeal for its misleading advertising at Shell’s Generation Discover 2018 children’s festival.

The Board of Appeals ruled that Shell misled children between the ages of 8 and 14 by suggesting its Gas-to-Liquid (GTL) technology would contribute to a better environment and to attaining UN Sustainable Development Goals. The Board strongly recommended that Shell “no longer make advertisement campaigns in this manner.” read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

ASA BANS SHELL FUELSAVE ADVERTISING FALSE CLAIMS

Action

Ad (a) must not appear again in its current form. Ad (b) must not be broadcast again in its current form. We told Shell to ensure that they held adequate substantiation for their advertising claims in future.


Shell UK Ltd

Shell Centre
London
SE1 7NA

Date:

19 October 2011

Media:

Radio, Direct mail

Sector:

Business

Number of complaints:

3

Complaint Ref:

A11-154707

A direct mailing and a radio ad for fuel:

a. The direct mailing, sent in early March 2011, was headed “Our scientists have developed a regular fuel to help you save”. Further text stated “The scientists at Shell are committed to creating fuels that improve your fuel economy. Their latest fuels – Shell FuelSave Unleaded and Diesel – are designed to help you save fuel and money. These advanced fuels each have a special formula enriched with a Shell Efficiency Improver combined with a special detergent package – designed to improve your fuel economy from the very first fill. And of course you’ll collect one point for every litre you buy”. Next to the text was an image of a man dressed in a lab coat holding a full 1 litre measuring glass, with text on it that stated “SAVE UP TO 1 LITRE PER TANK* AT NO EXTRA COST”. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell ads banned over fuel claims

19 October 2011

Shell has been criticised for exaggerating a promotion for cost-cutting fuels.

The company has been banned from using two of its adverts which promote a money-saving fuel because they have been ruled to be misleading.

A direct mailing advert, sent in March, said Shell scientists had developed a regular fuel to help consumers save money.

It said: “Their latest fuels – Shell FuelSave Unleaded and Diesel – are designed to help you save fuel and money. These advanced fuels each have a special formula enriched with Shell Efficiency Improver combined with a special detergent package – designed to improve your fuel economy from the very first fill.” read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell ‘disappointed’ by ruling on fracking ads

Advertising Standards Authority orders the multinational to withdraw “unsubstantiated” and “misleading” claims it made in a series of full-page print advertisements

SUE BLAINE: Published: 2011/07/07 07:13:09 AM: Photo: Reuters

PRO-FRACKING advertisements Shell SA placed in national newspapers were a technical statement of its opinions on the gas extraction technique to promote public understanding of the implications of shale gas exploration in SA, Shell SA chairman Bonang Mohale said yesterday.

Mr Mohale was speaking after the Advertising Standards Authority (ASA) ordered the multinational to withdraw “unsubstantiated” and “misleading” claims it made in a series of full-page print advertisements about its aim to use the controversial gas extraction technique in a 90000km² area of the unique Karoo biome. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Shell shock: Energy giant censured for ‘fracking’ ads

JOHANNESBURG, SOUTH AFRICA – Jul 06 2011 20:00
Anglo-Dutch energy giant Shell was ordered on Wednesday to withdraw claims about controversial shale gas drilling in an advertisement carried in several South African newspapers.

Anglo-Dutch energy giant Shell was ordered on Wednesday to withdraw claims about controversial shale gas drilling in an advertisement carried in several South African newspapers.

The Advertising Standards Authority (ASA) said the company had made claims that were unsubstantiated and likely to mislead, in a complaint brought by a lobby group that is fighting a bid by Shell to explore for gas deposits.

Shell wants to drill using hydraulic fracturing known as “fracking” in the country’s vast central Karoo region and published a full-page print advertisement in several daily and weeklies in April. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

Deceiving or cheating consumers at the pump

Attorney General Jon Bruning has had his hands full with gas station owners and distributors across Nebraska determined to deceive or cheat consumers at the pump.

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com
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