Many games have had spectacular results - for instance the Shell Make Money game in 1984, which is claimed to have lifted sales by more than 25 per cent...
Promotional Games
LEARNING THE RIGHT RULES OF THE GAME
This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website,
johndonovan.website, and shellnews.net,
are owned by John Donovan. There is also a Wikipedia segment.
John Donovan on Lucky Numbers
Incentive Today • July/August • 1995
The National Lottery has brought benefits to the promotional business, but there could be changes ahead given that the public is dissatisfied with the way it is being handled. Olivene Murray reports
EXTRACT FROM THE ARTICLE:
John Donovan, managing director of Don Marketing, which produces a range of scratch-card games for on-pack promotions, also believes that the National Lottery has helped increase the popularity of scratch cards. But printer’s errors are a nightmare for scratch card producers, he admits. One of the horror stories he relates is when the Daily Mirror published an incorrect combi nation of ‘called numbers’ for its bingo-type game and left thousands of readers thinking they had won the game.
John Donovan letter published in Marketing Week magazine September 1991
John Donovan letter published in Marketing Week magazine September 1991 Page 24 as part of a feature focussed on a Daily Express Promotion.
Expressing doubts over promotion
John Donovan letter
I was interested to read the letters from Alan Toop and Alan Frame commenting on your recent article, Express promotion reveals a prize flaw”.
Tops remarks imply the Express promotion was illegal, but that, in his opinion, the law needs liberalising. The law may or may not be an ass, but it is the law. We are all free to campaign for change but, in the meantime, legislation should be respected and enforced.
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EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
