A small problem with the words “official Royal Dutch Shell plc”
Before anyone at Shell reaches for the legal department, a short historical explanation may be helpful.
There is only one RoyalDutchShellPlc.com — and, rather inconveniently for Shell, it is this one.
That is not because I secretly appointed myself Royal Dutch Shell plc, commandeered a petrol station or acquired an oil refinery while nobody was looking. It is because, back in 2005, Shell itself went to the World Intellectual Property Organization seeking to take this domain name away from us.
Shell’s lawyers could hardly have been clearer about its significance. They told the WIPO panel that royaldutchshellplc.com was “essentially identical” to the company name “Royal Dutch Shell plc” and complained that an unsuspecting Internet user might naturally expect the address to lead to Shell.



























