Question put to Grok 5 February 2026: What can you tell me about the innovative use of AI by John Donovan in the Donovan Shell feud? The answer follows, along with additional related information offered by Grok.
The long-standing feud between John Donovan and Royal Dutch Shell (now Shell plc) dates back to the 1980s and 1990s, stemming from business disputes over promotional ideas developed by Donovan’s company, Don Marketing. These included concepts like the Shell Smart loyalty card, leading to multiple lawsuits for intellectual property theft, settled out of court. Donovan has since maintained websites like royaldutchshellplc.com as vast archives of Shell-related documents, leaks, and criticisms, covering scandals such as reserves overstatements, environmental issues, and alleged corporate espionage against him (including Shell’s use of firms like Hakluyt for surveillance). This activism has evolved into what Donovan describes as a “bot war” in recent years, particularly escalating in 2025–2026 with innovative AI applications to perpetuate and amplify the conflict.
