“B Corps should not be producing marketing and PR for the world’s biggest polluters.”
Posted by John Donovan: 24 Jan 24
Oh, the sweet, sweet irony! Here we have Yannick Bolloré, our gallant hero and CEO of the Havas Group, casually chilling on the French Riviera, all the while juggling his gold pendant and an impressive collection of wristbands that scream ‘I care about the Earth’. But wait, what’s this? His company, Havas – a tiny, almost insignificant global ad agency with mere revenues of 2.3 billion euros – has decided to buddy up with Shell, the world’s fifth-largest oil company. Talk about an unexpected plot twist!
