Screenshots from a Fox Business video of an interview with Royal Dutch Shell CEO Ben van Beurden on 4 Sept 2014 shows the uncertainty that surrounds Shell. Mr van Beurden bluntly made it clear at the May 2014 Shell AGM that Shell’s priority is what is in the economic interests of Shell shareholders, not geopolitical concerns i.e. the invasion of Crimea. That explains why he happily bowed to Putin days after the annexation. Whatever the spin, ethics and moral issues are ruthlessly put to one side. The lack of scruples by companies such as Shell, has encouraged the Putin regime. Driven by the same motive, access to hydrocarbon reserves, Shell also connived with Hitler in his territorial ambitions. More recently, Shell traded with Iran despite US sanctions and Shell spin to the contrary. Like in relation to Shell’s claimed business principles, it is Shell’s deeds, not the mixed messages, which count.