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Shell’s Soccer Field Greenwash

Screen Shot 2014-10-30 at 09.22.43From a Forbes article by Alex Epstein: Shell’s “Footstep-Powered” Soccer Field Will Never Work

Oil giant Shell claims in its #makethefuture campaign that it is promoting renewable energy and helping a poor community in Brazil by bringing it “the world’s first football pitch powered by footsteps.” It has told 1.6 million YouTube viewers and counting that this an idea “that could change the world.”

Don’t believe it.

FULL ARTICLE

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