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CEO Ben van Beurden finally endorses Shell Business Principles

Screen Shot 2014-12-05 at 14.22.12By John Donovan

After our long campaign for Ben van Beurden, the Chief Executive Officer of Royal Dutch Shell Plc, to sign Shell’s statement of General Business Principles, he has at last got round to doing so.

I do not know what the reluctance was about, or why it took a year of cajoling on our part, in a succession of articles, for him to finally sign on the dotted line endorsing the document.

The long delay raises questions about the priorities of RDS senior management and their commitment to upholding the claimed principles and values. 

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How can these claimed values have any credibility given Shell’s atrocious track record in places like Nigeria, Ireland and the Arctic. What we have actually seen is dishonesty, corruption, cover-up, tax dodging, and incompetence leading to over-promise and under-delivery on major projects. 

Perhaps that is why Ben van Beurden has so reluctant to associate his name with the document. 

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