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Royal Dutch Shell CEO Peter Voser on a Swiss roll…

Introduction by John Donovan

It seems timely, in view of recent postings on our Shell Blog, to republish an article about Shell CEO Peter Voser authored by retired Royal Dutch Shell Executive, Paddy Briggs (right). It was first published on 27 July 2009. Paddy is currently a Member Nominated Trustee of the Shell Contributory Pension Fund.

On a Swiss roll…

By Paddy Briggs

Here’s the story. You are a Swiss accountant with a proven record of ruthlessness and synthetic business acumen. You are comfortable with numbers – that’s what you do – but you know little about the minutiae of the oil business. How can you be – you are not an “oil man” you are a “dollars man”. By guile, good fortune and the Peter Principle you find yourself at the helm of one of the world’s biggest oil and gas companies. You know that you will struggle with the difficult things – like creating an organisation that finds, develops, transports, refines and markets hydrocarbons. You know nothing at all about the oil and gas chain from exploration to consumption. You’ve never really worked in it – other than seeing spreadsheets which show you how much it costs. But you are now in charge. So what you do is retreat to the familiar world of numbers. That world where there is certainty – where something that costs “$100m” is only supportable if an adequate ROACE is assured. And where, even though future earnings are always, by definition, unpredictable you find a way of getting bogus certainty where there is none. By appointing more accountants and listening to them.null

And then there is the term over which you plan to steer the business. Everyone knows that the genetics of the oil business are very long term. To find oil (which costs money) and to develop that oil (which costs more) is within the special competences of Shell – always has been. But to harvest the oil and the gas and to generate the income streams you have to be patient. But how can you be patient if you want to show how macho and “profit-focused” you are? Cut, cut, cut. It’s what I do. And immediately the bottom line benefits. Never mind that in five or ten years we won’t have any new discoveries. Never mind that in a decade or so the reserves cupboard will be bare. I’ll be on a seven figure pension by then like Mark and Phil and Jeroen before me. Ha!

Corrib – Ireland’s Last Offshore Development for a Generation

Printed below is an article by Tony Allwright, a retired Irish Shell EP manager. (SOURCE ARTICLE)

26 November 2011

Protests – overwhelmingly unfounded and politically unchallenged –
have trebled the cost of developing Ireland’s offshore Corrib gasfield.
This huge “
political risk” will deter further such investments for a generation.

Many years ago, in the late 1970s and early 1980s, there was a Dutch company with an Irish name, Shell Teoranta BV, whose raison d’être was to seek and hopefully find oil offshore Ireland (“Teoranta” is Irish for ““Limited”).  It drilled a number of wells – for  example, on 19th December 1979, the Irish Times featured a photo of a jack-up rig drilling an exploration well just offshore Dublin – but to no avail.  All the holes were dry.  Concluding that Ireland was a lost cause, Shell Teoranta packed its bags and shut up shop, though not before claiming a huge write-off from the Dutch taxpayer for all its futile Irish expenditure, a provision of Netherlands law which explains why Shell Teoranta was registered there. Shell reckoned it had better uses for its shareholders’ money than to fritter it away on the ultra-long-shots of Irish exploration.

Fast forward a few decades and Enterprise Oil, a significant independent British oil company though not in the same league as the majors, disproved Shell’s pessimism by discovering, in 1996, a small-to-medium sized gas field offshore Mayo, which it called Corrib.  Containing natural gas reserves eventually calculated to be around one TCF, ie a trillion cubic feet (equivalent to the energy of about 170 million barrels of oil), it lay 3,000 metres below the seabed in waters 350 metres deep some 83km off the north west coast of Ireland.  Notwithstanding that weather and sea conditions are among Europe’s wildest, and that Ireland possesses the barest of offshore oilfield infrastructure, the economics were nevertheless positive – albeit marginally so – thanks largely to the improved (from the oil industry’s standpoint) contract terms promulgated in 1987 by Energy Minister Ray Burke.

Enterprise Oil had never before attempted such a demanding project.  Yet in the year 2000 it decided to go ahead with bringing Corrib’s hydrocarbons ashore anyway, quickly busying itself with organizing finance, drawing up engineering plans and ordering equipment.  Yet its inexperience manifested itself early on and remained long undetected when it failed to discuss in any detail its plans with the local people, listen to their concerns and secure their enthusiastic support.  This is an elementary but vital step in the project process that the international oil industry has learnt the hard way over many decades.

The world-wide eruption of protests in 1995 at Shell’s environmentally sound decision to sink the North Sea platform Brent Spar in the far Atlantic was one of that company’s bitterest lessons.  This reputational catastrophe showed in starkest terms that it was no longer sufficient for the industry to be right; it must convince those who might be affected (even if only emotionally) by its plans that it is right.  Even Greenpeace eventually acknowledged that Shell’s original plan would have had minimal ecological impact – Brent Spar had been comprehensively voided of all toxic material and there is anyway little life on the Atlantic seabed at a depth of 2½  kilometers.  Shell realised that its prior philosophy of “Trust me” must be replaced by one of “Show me”.

Enterprise Oil’s failure to ensure that the locals were onside over the Corrib development was a mistake with enormous long term implications, as anyone with but a passing interest in the activist Shell-to-Sea organization will be aware.

In April 2002, Shell, chastened no doubt by the voracious acquisition of the US oil companies Arco and Amoco in recent years by its arch-rival BP, splashed out £3.5 billion to buy Enterprise Oil, whose portfolio of assets fitted rather well with Shell’s.

But like someone sitting down to a lunch of two dozen luscious Gillardeau oysters, the world’s most expensive, only to discover a bad ‘un among them, Shell found itself responsible for delivering a demanding major offshore development project in Ireland, by no means a blockbuster, in the country it had with good reason foresworn twenty years earlier.  Oh, and its return to Ireland meant it had to refund Shell Teoranta’s juicy rebate from the 1980s back to the Dutch taxpayer.

Nevertheless, Shell in good faith put together a team, including some Enterprise personnel, to take over the Corrib project.  Drawing on its extensive experience and expertise in this type of deep water harsh environment, it reviewed the Enterprise plans and in 2003 agreed a budget of €800,000 and four years.  First gas, as it is known, was expected in 2007.

So all was looking rosy.  What could possibly go wrong?  Well, quite a lot as it turned out.  None of it technical or financial or labour-related, the classical reasons most big projects run into trouble.

Shell’s first error was not to realise that there was a potential problem with the residents in the Ballinaboy area of County Mayo where the onshore pipeline was to be laid and the gas plant built.

Understandably, families were initially fearful that gas explosions might destroy their houses or even kill them.  They strongly preferred that the gas plant be located offshore (out of sight out of mind).

Enterprise Oil had done very little to explain to the residents not only the project, its robust safeguards and the virtual impossibility of the disaster scenarios they imagined, but also the benefits it was likely to bring to that relatively impoverished area in terms of employment, regeneration and reputation.

Thus a properly designed, operated and maintained pipeline simply will not fail, and speculation about failure is pointless.

Though the onshore pipeline was (initially) to run within 70 metres of some homes, as for the plant itself, it was sufficiently remote from residents’ buildings for them to be unaffected even in the highly unlikely event of a disaster.

But by the time, Shell recognised it had a problem with the locals, that problem had transformed from a rational fear to an emotional fury.  With the fury came press attention, with that came international interest, with that Corrib became a cause célèbre, and an opportunity for professional objectors everywhere to vent their manufactured spleen at a wicked multinational oil company whose only desire is to destroy the lives of simple natives.

The professional objectors have on several occasions been joined by overseas protestors, including the son of Mr Saro-Wiwa.  And with the inauguration in November of the left-wing Michael D Higgins as Ireland’s new president, the objectors now number the First Citizen among their supporters.  Though some funds are raised via websites, it is unclear who provides the bulk of its funding, but Sinn Fein and other sinister sources have been cited.  I have asked the major anti-Corrib pressure group “Shell to Sea” where it gets its money and am still awaiting a reply.

Meanwhile, from the moment Shell got involved with Corrib until the present, it has been on the back foot in trying present its side of the story to the world while simultaneously progressing the project.

I first wrote about these objections, in some detail, almost two years ago, in a piece titled “Organizational Dementia”.

The project itself has been exemplary in its technical aspects, and indeed in many ways is an industry trailblazer.  Shell, and particularly Ireland, should be in the position of bragging to the world of its prowess.  Ireland should be using the success of Corrib as a means to attract not just future investment in offshore (and indeed onshore) exploration and production, but also the vast, highly technical contract industry that supports such activities.

Instead, the project is conducted almost behind closed doors and talked about in whispers, in the shadow of continuous low-level but toxic protest, for fear of unleashing another round of hysterical tabloid agitation.  Earlier this year, a private, low-key purely technical presentation about the project to a select group of about fifty interested engineers had to be cancelled when Shell-to-Sea got wind and threatened to disrupt the meeting and call in the media.

For Shell, all these difficulties has pushed up the price tag from €800m to €2.5 billion.  But the nation is also paying a terrible cost that, both now and in the future, that no country can afford in these times of financial crisis and meltdown.

It is instructive to compare Corrib with other recent major offshore development projects.  One such is Norway’s Ormen Lange, in which Shell holds 17% and recently took over the running of the field:

So Ormen Lange, by any measure a bigger more complex project even than Corrib, was delivered on budget in just 3½ years.  Corrib, on the other hand, is expected to take twelve years – three times as long as originally planned – and to cost three times its original budget.

Have a look at another major construction project in an entirely different industry – aircraft construction.  Boeing dreamt up its 787 Dreamliner in January 2003 and eventually delivered it in October 2011.  This was 3½ years behind schedule, a big overrun, which was solely due to technical problems, apart from a two-month Boeing Machinists Strike.

Corrib’s far greater delay, by comparison, is due not to technical problems at all, nor financial ones nor labour ones.  Local politics, and the way they were handled, are entirely to blame.  How embarrassing is that?

The local politics boil down purely to those objections by local people, and their national and international supporters, to the onshore elements of the project, objections with only the thinnest veneer of legitimacy to start with, and none at all following substantial concessions instituted by Shell, principally

Meanwhile, for the past eight years the politicians have steadfastly looked on with, at best, bemused disinterest and without the slightest concern for Ireland’s industrial reputation.  Moreover, enforcement of the law has been low on their priorities and many (including the current president) have overtly supported the activists.

So view Corrib from the standpoint of outside investors.  A major, innovative project that has encountered no substantive problems in terms of technology, finance or industrial relations, is nevertheless delivered three times over budget and over time, due entirely to local impediments and the complete lack of political will to overcome them.

People will look at Ireland, and surely assign it a massive political risk of 200% to 300%.

The Corrib experience is such that there will undoubtedly be no further major investments of this nature in Ireland for at least a generation until this one has been forgotten.  Even industrial investors in other heavy industries will be looking askance at Ireland and asking themselves if the favourable corporate tax rate of 12½% is really worth the enormous cost of all the political hassle it can expect from local objectors and the spinelessness of politicians.

Far better to sink your money in havens such as Somalia and Iraq where the political risk will be much less punitive than in the erstwhile Celtic Tiger.

Ireland’s chance to showpiece its technical expertise and perhaps secure for itself a permanent corner of the massive, lucrative and long-lasting offshore market for the future is gone.

Meanwhile, Shell is licking its wounds and battling on.  Eventually, once natural gas finally begins to flow in 2015 (?) it will get its money back as it supplies Ireland with 60% of its gas, but it will be a long long slog.

Declaration of interest:

I worked for Shell for thirty years, though not through the Corrib period

SOURCE ARTICLE

RELATED REPORT BY A FORMER ROYAL DUTCH SHELL EXECUTIVE, MR PADDY BRIGGS

Obama is not being anti-British over BP

The British media and commentariat is working itself into a frenzy over President Obama’s attack on BP. The Mayor of London, the patrician Boris Johnson, has said ‘I do think there’s something slightly worrying about the anti-British rhetoric that seems to be permeating from America … when you consider the huge exposure of British pension funds to BP it starts to become a matter of national concern if a great British company is being continually beaten up on the airwaves.” Much of the press comment has been in the same vein – but it is nearly all uninformed, xenophobic and self-righteous.

BP has previous. Five years ago their Texas City Refinery exploded killing 15 workers and injuring 170. And over the years BP has had a highly questionable environmental record – as well as its lamentable health and safety performance. But nevertheless BP promotes its commitment to Corporate Social Responsibility (CSR) as follows: “We’re proud to set universal standards of behaviour across our entire operation…developing our own set of rigorous guidelines – [which are] often more rigorous than local laws and regulations”. Intellectually, of course the logic of this is inescapable. If your CSR commitment is absolute then even if you don’t legally need to apply your standards you will do so anyway – because that is what you believe in. Sadly, however, this is all too often a chimera. As “The Guardian’s” environment correspondent John Vidal put it recently in respect of BP’s Gulf of Mexico disaster, “If this accident had occurred in a developing country, say off the west coast of Africa or Indonesia, BP could probably have avoided all publicity and escaped starting a clean-up for many months.”

So the defence of BP from Boris Johnson and the rest is disingenuous and President Obama is quite right to criticise a company which has not just got very unlucky with one disaster but which has a history of dysfunctional behaviour. The Pension Fund argument is wrong and ill informed as well. Whilst it is true that collectively British Pension Funds’ investments in BP make up a big number individually no Fund can have any great risk nor be over-exposed. True there will have been a paper loss as a result of the stock price fall for all Funds holding BP – but for none of them will that be individually too material.

More light and less heat please – David Cameron’s’ much more measured recent statement is a good start!

Shell decides to “stick to its knitting”

Posting by former Shell Executive Paddy Briggs on the article “Shell defends continued focus on fossil fuel-paper“: Mar 2nd, 2010 at 11:20 am

Tom Peters seminal book “In Scarce of Excellence” was first published in 1982 and in it there were eight themes for success in business one of was “Stick to the knitting” – i.e. stay with the business that you know. It has taken Shell quite a while to acknowledge Tom Peters’ truism – ironically as there is no major corporation which has made more of a mess of diversification than Shell. Along the way there have been failed ventures in Coal, Mining, Nuclear Power, Electricity Generation, Forestry, Wind Power, Solar, Convenience Stores, Home insulation…

Take the eye of the ball to try and manage things for which you have no corporate memory and no distinctive competences and not only will you not make these things work – but you will also damage the core businesses. But the really venal behaviour was when so much of Shell’s corporate advertising was focused on the essentially trivial “Renewables” sector. Now Shell has come clean (!) and essentially walked away from this segment entirely. Biofuel has always been an interesting sector and there is a long history of biofuel use in some of Shell’s markets – especially Brazil. But in the main Shell has at last decide to “stick to its knitting” – and about time to!

Paddy Briggs website:http://www.brandaware.co.uk/

Shell says former Shell exec Paddy Briggs should choose his friends more carefully

A SHELL INTERNAL EMAIL DATED 25 JUNE 2007 SUPPLIED TO JOHN DONOVAN UNDER DATA PROTECTION ACT LAW

From:
Sent: 25 June 2007 13:57
To:
Subject: RE: DONOVAN – WEBSITE

FYI, xxxxxs latest contribution – I think he should choose his friends more carefully….

In the absence of “Tell Shell” I think that this is possibly the best forum for those of us who care about Shell and have informed opinions about the company to share with others. The Donovans perfume (subsequently corrected!) a very useful function and, whilst I don’t always agree with them, I do admire them and certainly do not question their motives or their integrity.

EMAIL ENDS

Shell redacted the name of the person who made the above posting on the “DONOVAN – WEBSITE” – royaldutchshelllplc.com. It was Mr. Paddy Briggs, the distinguished former Shell executive. In fact, we have never met or even spoken to Paddy.

This was his corrected posting.

In the absence of “Tell Shell” I think that this is possibly the best forum for those of us who care about Shell and have informed opinions about the company to share with others. The Donovans perform a very useful function and, whilst I don’t always agree with them, I do admire them and certainly do not question their motives or their integrity.

We don’t know why Shell took issue bearing in mind the ringing endorsement of the website by a Shell official just a few weeks earlier (email dated 20 March 2007)…

John and Alfred Donovan well known in UK / Hague. They perceive Shell played them and so have made it their mission to embarrass, belittle and criticize Shell, which they do quite well. Their website, royaldutchsellplc.com is an excellent source of group news and comment and I recommend it far above what our own group internal comms puts out.

We are grateful to Paddy Briggs and Shell for these kind comments.

Paddy Briggs elected as a Trustee of Shell Contributory Pension Fund

It has come to our attention that former Shell executive Paddy Briggs (above) has been elected to serve the thirty-three thousand Shell pensioners in the UK as a Trustee of the Shell Contributory Pension Fund for four years commencing January 2010. In addition to the elected members, the Board of Trustees has seven Shell appointees, including UK country chairman James Smith and Clive Mather, the Chairman of the Board.

The manifesto on which Paddy Briggs was elected was:

“I joined Shell Mex and B.P. in 1964 and retired from Shell in 2002 having worked in Shell UK Ltd, Shell International and operating companies in The Netherlands, Hong Kong and Dubai. The Shell that most of us once worked for is long gone – as the “reserves” scandal and the recent furore over top executive remuneration have shown. Such events, coupled with the deteriorating financial position of many pensioners (which was exacerbated this year by a derisory 0.9% annual pension increase) illustrate the extent of the changes in Shell and confirm the urgent need for a strong defence of SCPF member interests by the one elected MNT Trustee directors. I was “First reserve” in the elections in 2007 and hope to go one better this time around. If elected I will do my upmost robustly to represent the interests of the Pensioner constituency and all other beneficiaries of the fund.”

We will quite understand that with Paddy concentrating on his new duties, he is probably unlikely to have the time to continue his insightful, candid and often entertaining contributions on this website. And he may also feel that it would be inappropriate to be an outspoken critic of Shell at a time when he has to work closely with senior Shell personnel in order to protect the interests of the members of the Pension Fund.  Over the years  Paddy’s  plain speaking and knowledge in his published articles, and his thoughtful comments posted on our Shell Blog, may have helped to persuade Shell UK pensioners that he is exactly the right person to represent them at this time. We wish him well.

Quite frankly, we have been surprised that Shell did not retain Paddy as a brand consultant given his continuing interest in Shell and invaluable marketing expertise. At least his fellow Shell pensioners will now benefit from the outstanding qualities which made him such a successful executive during his long career with Shell. And we are always here should Paddy feel that he needs a public platform again!

Arch-critic emails over 400 Shell senior execs

Richard Wiseman, Royal Dutch Shell Plc Chief Ethics & Compliance Officer (Photo supplied by him for display on this website)

EMAIL MESSAGE SENT BY JOHN DONOVAN TO OVER 400 SENIOR SHELL EXECUTIVES

Congratulations!

I am writing to offer our best wishes on your appointment/new title, as announced on our website royaldutchshellplc.com within the lists of Shell senior executive appointments we published on 22 June and 3 August.

The unauthorised publication of leaked Shell confidential information on our site has become a news event in its own right, regularly reported by The Wall Street Journal and other news organisations.

In a front page lead story in the Financial Times, our site was credited with breaking news of the restructuring plans of Peter Voser. Our role was acknowledged in many other news stories including, for example, the London Evening Standard which reported:

“Meanwhile, staff flocked to Royaldutchshell.com to attack the group’s management.”

Reuters also acknowledged “The Royaldutchshellplc.com website was the first to reveal news of the planned restructuring.”

Our insider sources know that we will protect anonymity.  If you ever feel the need to supply information, please contact me and I will advise on setting up secure communications.

SHELL BLOG

Comments posted by Shell employees on our “Shell Blog” have been quoted in many news articles.

If you want to keep in touch with uncensored grassroots opinion of Shell stakeholders, I would strongly recommend regular visits to the facility, as the comments are often insightful and reflect all shades of opinion. Why not post your own views? You can do so anonymously. What do you think about Shell executives being forced to reapply for their jobs? What do you make of the callous comment by Peter Voser that asking staff to reapply had been “an interesting exercise“?

You are also welcome to supply Shell related articles for unedited publication under your own name. We have published numerous articles on this basis from eminent Shell retirees, Shell executive Paddy Briggs, Shell International HSE Group Auditor, Bill Campbell, and Royal Dutch Shell Global Chief Petroleum Engineer, Iain Percival.

The Shell Blog has replaced “Tell Shell”, the official Shell Internet forum for open and lively debate, “temporarily suspended” (permanently) after we exposed the secret censorship of postings considered too open and too lively.

Shell General Counsel Richard Wiseman (now RDS Plc Chief Ethics & Compliance Officer) confirmed to us in an email dated 11 November 2005 Shell’s censorship of Tell Shell postings.

In the same email, Mr Wiseman stated:

The extraordinary tolerance shown to your internet activities ought to demonstrate better than anything else the fact that we are uninterested in, and unmoved by, your current activities

Richard Wiseman subsequently, at his own initiative, sent us an updated photograph of himself to display on our website.

In a further development revealing the truth, as opposed to the spin, we found out from documents obtained under the Data Protection Act that Shell set up a team in an attempt to counter our activities. The relevant internal email exposes the hostility towards us and the fact that it is is held in check by fear of reprisal on our part. If you find this difficult to believe, read the email.

So much for being uninterested and unmoved!

SAKHALIN-2

General David Patton resigned as Project Director of SEIC after we obtained a leaked email from him to his troops, which ended up as a major story in the FT newspaper. It was not however just a question of Shell being once again humiliated and its reputation damaged. Shell also lost a ton of money – literally billions of dollars – as a direct result of our intervention in the Sakhalin-2 project. The Russian government minister Oleg Mitvol publicly acknowledged our pivotal role in supplying leaked Shell internal email correspondence which turned out to be the only evidence he had to support a threatened $10 billion lawsuit against Shell. The evidence, which included high level Shell internal emails, cost Shell its majority stake in the venture.

THE FUTURE

Given the number of disgruntled employees certain to be generated from the latest transformation process, we anticipate even more leaks and revelations in coming months.

We look forward to our continued role as the unofficial Shell website for Shell employees and will contact you with news of interesting developments from time to time.

In the meantime, we wish you well in your new appointment.

Best Regards,

John Donovan

Time to reflect on the integrity of Shell Chairman, Jorma Ollila

By Paddy Briggs

Time to reflect on the integrity of Jorma Ollila (above), Chairman of the Board of Directors of Royal Dutch Shell Plc. In his time as Chairman it seems, if we judge from the actions of Shell’s new CEO Peter Voser, he has allowed Shell to become an over-staffed, unfocused, top heavy bureaucracy. A company that requires urgent and invasive surgery. A Company that no longer has confidence in its staff at the top to the extent that it makes them re-apply for jobs…and so on.

But also in Ollila’s time he has acquiesced to an unparalleled escalation in senior executive remuneration. His previous CEO and the other Board members have been paid an order of magnitude more than their predecessors. Isn’t this a reward for failure? And isn’t Ollila culpable for allowing it to happen under his watch?

Either Shell does need the drastic surgery that Voser is now instituting or it doesn’t. If it does Ollila should resign for getting Shell into its current crisis. If it doesn’t he should resign for having appointed a man as CEO who is hell-bent on destroying a once great company.

Former Shell Exec Paddy Briggs comments on Linda Cook departure

By Paddy Briggs

Cook’s departure is ego-driven. She lost out – so she walks away in a huff. But then that’s what you do when the only thing that matters is self-aggrandisement. What charecterises Shell head honchos in recent times is that it is all about self. Power, position, perks and obscenely inflated bonuses and rewards – and to hell with the business or the tradition or the history of this once great company and once respected brand. And to hell with the stakeholders as well. Suppliers, Partners, local communities, employees, pensioners and society at large are the disposable small fry in the selfish and self-centered world of Van Der Veer, Cook, Brinded and the rest.

Shell’s institutionalised delusion

Comment by former Shell Exec Paddy Briggs on: “Climate change summit hijacked by world’s biggest polluter Shell, critics claim”

Paddy Briggs

on May 25th, 2009 at 9:36 am 

Another example of Shell’s institutionalised delusion that they are a player in the debate on the global energy future. At its most venal this was characterised by the dysfunctional and disingenuous corporate advertising of recent times that tried to suggest that Shell really cared about the energy mix and supported the development of renewable sources. Shell’s inevitable and predictable recent withdrawal from her Renewables business showed what a farce this was.

All of Shell’s focus is on hydrocarbons and all of their effects are directed towards the further depletion of finite resources and the processing and transportation of hydrocarbons to end consumers. I personally don’t object one bit to this. – Shell should do what it is good at doing and in the main they do these things well. But it is not in Shell’s interests that consumers switch from hydrocarbons to other energy – nor even that they use hydrocarbons more efficiently. Shell has virtually nobody in their employ working on anything but hydrocarbon related projects and it is just an absurd bit of bluster for them to be even present at this conference.