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Incentive Marketing and Sales Promotion: Chambers’ move in promotional games


Incentive Marketing and Sales Promotion: Chambers’ move in promotional games

April 1983

John Chambers, sales promotion manager at Allen, Brady and Marsh has become managing director of Don Marketing, one of the world’s leading promotional games companies.

Says Chambers ‘The computer printing and video revolution has opened up spectacular opportunities for new sales promotion techniques. Don Marketing is at the forefront of this new technology and the potential is enormous.’

London-based Don Marketing also has a subsidiary company, Don Marketing (Northern) in Leeds and there are international subsidiaries in California, U.S.A. and Sydney, Australia.

Chambers also joins the boards of these companies. The Australian company is a joint venture between Don Marketing and Fortune Communication Holdings, the major South Pacific advertising group billing around £50m which includes Schofield, Sherbon, Baker Advertising and The Weston Company of Australia.

John Donovan, who takes over as chairman of Don Marketing, said ‘John’s broad experience will strengthen our management team, which is currently working on several UK and international projects. These include a creative assignment for Coca Cola’s Atlanta HQ, and the development of new promotional concepts with NBC television, also in the States.’

Chambers set up ABM’s sales promotion department three years ago, since when he has been responsible for some of Britain’s largest ever promotions, in particular for British Rail and Guinness.

ABM has led the field in showing other top agencies how to coordinate above and below-the-line work and has produced some highly successful campaigns.

Last summer’s Great Guinness Challenge, recently nominated for an ISP award, was developed by Don Marketing and was’ coordinated by Chambers at ABM.

This promotion is believed to have increased sales of draught Guinness by up to 30 per cent in the 22,000 participating pubs and clubs. The current ‘Pint Size Guinness Book of Records’ promotion was the result of a similar successful link-up.

Having started his career with Nestle, Chambers has spent almost twenty years in advertising, marketing and sales promotion and for three years prior to joining ABM he was advertising and promotions services manager of RHM. He will continue his work on the management committee of the ISP, and on the sales promotion sub-committee of CAP. ‘Both committees encourage the highest professional standards in our business – and that has to be worthwhile,’ he says.

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