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Don ends legal proceedings against Shell UK

Marketing Week: Don ends legal proceedings against Shell UK

By David Benady

8 July 1999

The six-year legal battle between oil giant Shell UK and sales promotion company Don Marketing has finally been settled.

John Donovan, owner of Don Marketing, yesterday dropped his High Court action against the company over allegations that Shell stole his ideas for the Shell Small Card, a multi brand loyalty card.

Donovan first sued Shell in 1993 over allegations that the oil company and forecourt retailer stole his ideas for a number of sales promotions. Three of the claims were settled out of court.

The final claims were laid to rest this week. The two parties issued a joint statement yesterday, saying: “John Donovan has abandoned his claim against Shell in relation to Shell’s Smart loyalty scheme. He has acknowledged that these claims are without foundation and should not have been brought.

“Mr Donovan has also withdrawn all allegations of impropriety made against Shell or against its employees in connection with these proceedings and has agreed not to repeat them in any manner whatsoever.

“For its part, Shell acknowledges that Mr Donovan’s proceedings were brought in good faith and also withdraws all allegations of impropriety made during the proceedings.”

Neither party would make any further comment.


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