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Corny humour

Financial Times (Observer): Corny humour

“Corn Cob Bob, the Canadian mascot of the ethanol fuel industry, is slated for some US TV exposure thanks to a minor controversy created by Shell Canada.”: “Ethanol wasn’t getting much ink until a dust-up last month, when the green fuel lobby was asked to close its booth at the Canada Day celebrations in Ottawa. Shell Canada was a sponsor of the festivities and “didn’t want us there”, says CRFA executive director Kory Teneycke.”:

Tuesday 9 August 2005

Corn Cob Bob, the Canadian mascot of the ethanol fuel industry, is slated for some US TV exposure thanks to a minor controversy created by Shell Canada.

Bob is a university student dressed as a farmer, but with a corn cob headpiece. He promotes the use of ethanol in gasoline for the Canadian Renewable Fuels Association.

Ethanol wasn’t getting much ink until a dust-up last month, when the green fuel lobby was asked to close its booth at the Canada Day celebrations in Ottawa. Shell Canada was a sponsor of the festivities and “didn’t want us there”, says CRFA executive director Kory Teneycke.

After the story gained attention, Bob spent three days shooting an item for The Daily Show with John Stewart. It’s set to air today.

Part of it involves the retelling of the Shell controversy, but “then it goes sideways” into a story about the rights abuses suffered by the half-man, half-corn cob.

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