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Comments of former Shell Exec Paddy Briggs on Linda Cook

By Paddy Briggs

There are many who believe that many of Shell’s problems in recent times has come from a growing Americanisation of this historically European company. My experience with senior Americans (Jim Morgan, Steve Miller, Lynn Elsenhans and others) was that they were usually likeable but wholly unsuited to the international character of Shell. The regrettable centralisation of decision making is an American led virus. Linda Cook has no international experience to speak of and she sounds like an archetypal centralising American business apparatchik – the last thing Shell needs just now.

About Paddy

Paddy Briggs worked for Shell for 37 years during the last fifteen of which he was responsible for Brand management in a number of appointments. He was the winner of the “Shell/Economist” writing prize (internal) in 2001. Paddy retired from Shell in 2002 to form the brand consultancy BrandAware ™ and to write and speak on brand and reputation matters. Paddy is active as a director of training courses on brand and reputation management.

Paddy is also a sports journalist and a member of the “Sports Journalists Association” and the “Cricket Writers’ Club”. He has had weekly columns in the “Bahrain Tribune”, the “Khaleej Times”, the “Emirates Evening Post” and “Ameinfo”. He is currently working on a commission to write the biography of the Kent and West Indies cricketer John Shepherd.

Paddy’s book of light verse “Jumeira Jane”was published in Dubai in 2001 and the first edition print run of 5000 copies was sold out.

http://www.brandaware.co.uk/

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