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Shell image-making falls short on the forecourt

Financial Times

November 9, 2009 1:31pm


Shell is usually pretty pro-active in its approach to shaping its public image. But those efforts tend to be focused on oil and gas production, or big-picture stuff such as the future of fossil fuels. They seem to be falling down a little…

First, the poppy scandal. In the UK, Shell retailers are not allowing charities, including the Royal British Legion’s ubiquitous poppy appeal, to put their fundraising boxes on its service station counters. It’s easy to guess how that turned out: threats of boycotts from ex-servicemen and general accusations of heartlessness.

And in the US, Shell on Friday agreed to pay $19.5m for “numerous violations” discovered in an investigation into 1,000 gasoline stations around California.
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