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Shell Global PR Rethink Aims To Streamline Roster

Research released last year revealed that Shell is the brand most targeted by activist groups. The company has seen a particular rise in activist criticism because its Arctic drilling plans, which are the target of a high-profile Greenpeace campaign.

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Arun Sudhaman 29 Aug 2013

LONDON—Shell has begun a wide-ranging review of key elements of its PR strategy, in a bid to streamline its global agency roster.

Research released last year revealed that Shell is the brand most targeted by activist groups. The company has seen a particular rise in activist criticism because its Arctic drilling plans, which are the target of a high-profile Greenpeace campaign.

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