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Shell – when size becomes a problem


The company looks lost, a lumbering dinosaur in a world where the prizes go to the quick and nimble. There is something wrong with a company that can throw away $6bn of shareholder funds in exploring the Arctic – with nothing to show for it. Empires never last, but in trying to last they lose their way and in the commercial world they destroy value. Shell should think radically and remember that what really matters is performance, not size.

Extracts from an FT article by Nick Butler

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