Shell Crowns New King of Convenience Stores

Bunch brags about managing Shell’s global mobility footprint, which includes a staggering 47,000 retail fuel sites and c-stores.

Posted by John Donovan: 24 July 2024

In the latest episode of “Shell’s Boardroom Shuffle,” David Bunch, a two-decade veteran of the company, has taken the reins of Shell’s convenience and mobility business. Bunch, now the executive vice president of Shell Mobility, replaces Istvan Kapitany, who decided to call it quits back in April after a decade of trying to make selling chips and soda somehow glamorous.

Officially on the throne, Bunch’s priorities are, brace yourself, “performance, discipline, and simplification.” Because nothing screams customer satisfaction like a ruthlessly efficient, joyless convenience store experience. “We will continue to focus on our unique customer, brand, trading and optimization strengths to get the most out of our investments while also working to help our customers across the transport and industry sectors decarbonize,” a Shell spokesperson claimed with a straight face to C-Store Dive.

In his LinkedIn bio, Bunch brags about managing Shell’s global mobility footprint, which includes a staggering 47,000 retail fuel sites and c-stores. Apparently, his responsibilities extend beyond flogging fuel and overpriced snacks; he’s also in charge of Shell’s electric vehicle charging network and liquified natural gas production. Quite the portfolio for a guy who started as the global consumer payment and loyalty manager back in 2005.

Bunch’s rise through the Shell ranks has seen him chair Shell U.K. from 2021 to 2024 and hold various lofty titles like chief marketing officer of retail and vice president of retail sales and operations. His track record of selling gas and goodies has clearly prepared him for this grand new role.

Shell, ever the environmental champion, is based in Houston and proudly markets fuel at about 14,000 Shell-branded gas stations across 49 states while owning nearly 250 c-stores. Globally, they’re on a mission to sell 1,000 convenience stores by 2026, slashing their capital expenditures to a paltry $3 billion by the end of 2025. Because when you’re one of the world’s most profitable oil giants, every penny counts.

So, here’s to David Bunch, the new overlord of Shell’s c-stores, where the only thing more convenient than buying a soda is ignoring the impending climate crisis. Cheers!

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