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Don Marketing Bottle Label Game: CINZANO INSTANT ROULETTE

CINZANO drinkers could be in for a bonanza this Christmas in a £100,000 prize promotion. A breakthrough, by promotional games specialist, Don Marketing, has created what is claimed to be the first ever scratchcard competition to appear on a bottle label.

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

RESEARCH: ENSURING THE RIGHT RESPONSE

The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Marketing Week LETTERS page: Scratch ‘n’ miff

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Marketing Week LETTERS page: Scratch ‘n’ miff

14 October 1988

With reference to your Special Report on sales promotion (Research: Ensuring the right response, Marketing Week, September 23).

We were flattered to read the reference by Brian Francis to the Cinzano Instant Roulette bottle label scratch-off game, which he praises as the “most successful ever pre-christmas promotion run of Cinzano”.

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Scratch ‘n’ miff

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE

RESEARCH: ENSURING THE RIGHT RESPONSE

Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE: 23 SEPTEMBER 1988

EXTRACT: The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.

No research was available to test consumer and trade reaction and for security reasons it was impractical to test the promotion. But it proved the most successful ever pre-Christmas promotion run by Cinzano, generating immense trade support due to the appeal of the new technique. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

SUPER MARKETING: Cinzano roulette could set a trend

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SUPER MARKETING: Cinzano roulette could set a trend

October 14, 1983

Picture Caption: The Cinzano Roulette logo.

CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.

Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry,” says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

SUPER MARKETING: Cinzano roulette could set a trend

ARTICLE ADDED TO OUR ONLINE ARCHIVE

SUPER MARKETING: Cinzano roulette could set a trend

October 14, 1983

Picture Caption: The Cinzano Roulette logo.

CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.

Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry,” says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action.

So far, Don Marketing reports interest from one of the major brewers and some spirit companies. And although it would not produce a roulette promotion for another vermouth company, DM says it is “flexible” and has plenty of other promotional possibilities. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.
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