Royal Dutch Shell Plc  .com Rotating Header Image

Posts Tagged ‘Shell Mastermind’

Long association with the Royal Dutch Shell

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From pages 14, 15 & 16

Extract begins


The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.

I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.

We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract. read more and its sister websites,, and are all owned by John Donovan

Shell News Release for Shell Mastermind Promotion July 1984

The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game." and its sister websites,, and are all owned by John Donovan

John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983

Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1983, with Shell Singapore Make Money poster in background.

Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984 read more and its sister websites,, and are all owned by John Donovan
%d bloggers like this: