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Shell News Release for Shell Mastermind Promotion July 1984

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Shell Press Release for Shell Mastermind Promotion July 1984, plus FULL RULES and Game Piece

(Promotion launched Monday 2rd July 1984)

EXTRACT FROM PRESS RELEASE: John Smeddle, Sales Manager, Shell UK Oil said: “The success of Make Money, which we launched in February, is now a matter of record. It increased our trade and helped to change the petrol market from one concentrating almost exclusively on price to one where we could create interest and excitement for the motorist buying petrol at a fair price. “The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game.” 

Link for full text, plus Game Rules and game piece…

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