News and information on Shell Plc
Debrief Newsletter
October 1995
Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court.
http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd
The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game."
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