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PURE BS: SHELL THE MOST RIGOROUSLY POLICED BRAND IN THE WORLD

Screen Shot 2015-02-05 at 00.20.35By John Donovan

Just read the article by Tom Banks published today by Design Week under the headline:

“Shell lifts the lid on new digital strategy”

Extracts

Radley Yeldar  has redesigned Shell’s website, which will act as a hub for all corporate and consumer activity.

Radley Yeldar digital director Richard Coope says this extended to 74 different websites, in the region of 68 social networks and accounts and 18 mobile apps. In total they found were 27,000 pages of content.

His team has worked with the Shell brand and visual identity teams to make Shell’s branding “more in tune with a digital environment”. It is, he says, “the most rigorously policed and well understood brand in the world.”

Extracts End

We have more than 27,000 webpages relating to Shell on this single website.

How could anyone look at this website and seriously claim Shell rigorously polices its brand? That is a delusion. Look around.

This year will mark our tenth anniversary since Shell attempted to seize the royaldutchshellplc.com domain name, but in utter humiliation, lost the case and decided against even trying to appeal the unanimous verdict rejecting their claim.

Six Royal Dutch Shell companies collectively sued a Shell employee, Production Geologist, Dr John Huong, for defamation over damaging information about Shell published here. They threatened to have him imprisoned for contempt of court after he continued to supply information we published. Eventually Shell abandoned the litigation, reluctantly leaving us free to continue publishing articles as we alone deem fit.

As is evident from the Shell related graphics displayed, Shell has given up defending its brand and reputation as far as this website is concerned. That is plain for all to see.

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