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Sales Promotion Magazine: Shell launches Star Trek scratchcard game

Sales Promotion Magazine March 1991

Shell launches Star Trek scratchcard game

In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue promotions.

The Star Trek theme was chosen for its broad appeal and the promotion will also coincide with the 25th anniversary of the television series.

The competition offers over £1.5m in prizes along with family holidays in California and the chance to appear with the Star Trek cast at Universal Studios.

A separate promotion, aimed at HGV drivers is to run alongside offering free audio tapes for every 100 litres of diesel purchased.

The company also plan to relaunch its Air Miles scheme.

Original Article

Shell launches Star Trek scratchcard game

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